These top-tier options are attracting buyers, too: more people buy the £69.99 wagon of Smurfberries in Capcom's Smurfs' Village than buy the £20.99 barrel option, for example. 23 of the 50 free-to-play games have a £69.99 item listed as one of their 10 most popular in-app purchases in their App Store listings. Some considerable sums are being spent within the freemium games on the chart, however. These figures may be skewed by EA Mobile's decision to drop a swathe of its catalogue to £0.69 for the launch of Apple's iPhone 4S: eight of its 10 games in the 100 Top Grossing chart are on sale for that price. Six titles cost £1.49-£1.99, 11 cost £2.99, one costs £3.99 and just one has an initial download price of more than £4: Sega's £6.99 Football Manager Handheld. The Guardian's analysis of the chart - carried out in the afternoon of 17 October for a snapshot of trends in Apple's rankings – reveals that 30 of the 50 paid games cost £0.69, although 14 of those use IAP as a top-up.
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